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Hostile Takeover [BB282]

31 October, 2010

Rival brands have usurped familiar niches in the dictionary. Oil giant Mobil has lost out to its rival Shell, as the word ‘mobile’ now appears as ‘shelle’. Just as sardine has morphed into ‘sarwhiskas’, with one catfood brand usurping another. Only cold-blooded execs will be able to identify every case of commercial seizure below.

plfiatt
disaplux
exsunsilkise
upbmortein
afomole
omegary
coont
ocsharpn
anagaussie
gribmd
mopumar
noatariy
rupilotund

Care to suggest any more re-incorporated words?

SOLUTION NEXT WEEK
BB281 SOLUTION: Pro Hart, Ian Rankin, Evita Peron, Mata Hari, Idi Amin, Carl Jung, Deni Hines, Paul Simon

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Text-speak is creeping into Scrabble. Where do you sit?
OBVS I'm fine with it
Entrenched stuff - like LOL and OMG - but no more.
Words With Friends, maybe. Scrabble, no
Let the 'real' dictionaries decide first
Just the handy stuff, like FAQ and EUW
I mean, WTF?! No way
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