WoW: Ploce
2 November, 2015
PLOCE [ploh-SEE] - repetition of a word or phrase for emphasis, or to extend the term's meaning. [Greek - ploke, akin to plekein, plaiting] An 80s ad campaign used ploce to good effect, claiming: 'If it wasn't in Vogue, it wasn't in vogue.'
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